Vaccinate? You know why.

That is the slogan for the new campaign concept ‘Departement Zorg' (the Department of Care) of the Flemish Government will be using in the years to come to spotlight the benefits of vaccination. The Oval Office developed a long-term strategy and will be responsible for all creations until spring 2025. The new campaign was launched at the perfect time: during the European vaccination week.

1001 reasons

The subject of vaccination can raise questions and doubts. As a basic principle, the new government campaign respects these doubts while simultaneously pointing the way to reliable information on the subject. There are 1001 reasons why people choose to get vaccinated and they are personal to everyone. And it’s precisely those personal motives that we will be spotlighting.

Launch

For the start of the campaign The Oval Office created a visual and a video in which the typical round plaster you get after a vaccination shot is part of the choices resulting in a carefree life. In the coming weeks and months, this concept will act as the blueprint for various topics including podcasts, reels for social media and testimonials. These are all on the agenda so there’s plenty to look forward to!

Credits

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Press contact: sofie@theovaloffice.be