The Oval Office Wins Three Silver Global Event Awards

Live experiences for AB Inbev, Seat and Tomorrowland awarded

During the Award Ceremony of the 7th edition of the Eventex Global Event Awards, live communication agency The Oval Office was awarded three Silver Awards. These international awards honor the most cutiing-edge live experiences of the past year. This year about 120 cases from over 30 countries were registered in 13 categories.

The campaigns awarded a Silver Award are:

  • Best Campaign: the integrated Ateca Experience brand activation campaign supporting the launch of the new SEAT Ateca. Consumers were able to discover the car throughout the summer during exclusive trips. Beforehand they did not know where the SEAT SUV would lead them to. Kayaking in Brussels, discovering Knokke-Heist with a Vespa or admiring the baby panda in Pairi Daiza were some of the experiences they were surprised with.
  • Best Experiential Event: the gastronomic pop-up restaurant Brewed by Nature, created for AB Inbev in collaboration with Weber Shandwick Brussels. The experience was part of the Brewed by Nature campaign reminding Belgians about the natural ingredients of beer. During the month of October, the agency created on the top floor of the Roy d'Espagne on the Brussels Grand’ Place a restaurant where consumers could enjoy a six-course menu based on ingredients such as barley and hops.
  • Best Brand Engagement Event: the Detox Monday experience for Tomorrowland. Guests of the Global Journey could catch their breath after 72 hours of partying and relax during a detox experience in the Brussels Bois de la Cambre, with massages, manicures, yoga sessions, delicious smoothies and healthy salad bars.

In the category of Best Corporate Event the internal live communication campaign Proxy Night designed for SD Worx obtained the fourth place.

Contact us
Barbara Verougstraete Press relations, The Oval Office
Barbara Verougstraete Press relations, The Oval Office
About The Oval Office

About The Oval Office

Based on the conviction that ‘brands’ and ‘people’ inspire each other, The Oval Office creates integrated campaigns that offer a smart mix between live (events and brand activation) and communication (on and offline). With only one goal: ‘making people experience brands’. In 2012, the agency introduced the concept of Live Communication in the Belgian market, thereby subscribing to the (international) vision that places brand experience at the heart of the communication strategy. The Oval Office has branches in Antwerp, Brussels, Ghent and Amsterdam and employs a total of 65 staff, experts in corporate & marketing events, digital marketing, brand activation, communication, content marketing and PR. The Oval Office works for a host of reputed organisations and brands including AB Inbev, Adobe, Actiris, Adecco, BMW, Bruxelles Mobilité, bpost bank, Google, Jobat Media, the Chancellery of the Prime Minister, Lineas, Nintendo, Proximus, PSA, Randstad, Ricola, SD Worx, the City of Ghent, the City of Antwerp, UGent, Unicef, VITO and the Flemish Government. The Oval Office is a member of ACC Belgium and founder-shareholder of 27Names, Europe’s live communication agency. More details on

The Oval Office
Mechelsesteenweg 271 b10.1 - 2018 Antwerpen
Ferdinand Lousbergskaai 105 - 9000 Gent
Havenlaan · Avenue du port 86C b15
1000 Brussels
John M. Keynesplein 12​-​46, G4 - 1066 EP Amsterdam