Monday, January 30, 2017 — During the Award Ceremony of the 7th edition of the Eventex Global Event Awards, live communication agency The Oval Office was awarded three Silver Awards. These international awards honor the most cutiing-edge live experiences of the past year. This year about 120 cases from over 30 countries were registered in 13 categories.
The campaigns awarded a Silver Award are:
- Best Campaign: the integrated Ateca Experience brand activation campaign supporting the launch of the new SEAT Ateca. Consumers were able to discover the car throughout the summer during exclusive trips. Beforehand they did not know where the SEAT SUV would lead them to. Kayaking in Brussels, discovering Knokke-Heist with a Vespa or admiring the baby panda in Pairi Daiza were some of the experiences they were surprised with.
- Best Experiential Event: the gastronomic pop-up restaurant Brewed by Nature, created for AB Inbev in collaboration with Weber Shandwick Brussels. The experience was part of the Brewed by Nature campaign reminding Belgians about the natural ingredients of beer. During the month of October, the agency created on the top floor of the Roy d'Espagne on the Brussels Grand’ Place a restaurant where consumers could enjoy a six-course menu based on ingredients such as barley and hops.
- Best Brand Engagement Event: the Detox Monday experience for Tomorrowland. Guests of the Global Journey could catch their breath after 72 hours of partying and relax during a detox experience in the Brussels Bois de la Cambre, with massages, manicures, yoga sessions, delicious smoothies and healthy salad bars.
In the category of Best Corporate Event the internal live communication campaign Proxy Night designed for SD Worx obtained the fourth place.
Brewed by Nature pop up restaurant
SEAT Ateca prelaunch