THE OVAL OFFICE EXPANDS... TO GERMANY

Antwerp, 5 December. Experience-driven communications agency The Oval Office and the German agency STAGG & FRIENDS are joining forces. The merger creates one of the largest agencies for experience-driven communication in Europe, with a team of 130+ experts and offices in Amsterdam, Antwerp, Brussels, Düsseldorf and Paris.

Back in September, The Oval Office announced a brand new leadership team in Belgium, headed by Jeroen Rigole (ex Team LEWIS) as incoming Managing Director. This marked the first phase of a strategic innovation plan that will rejuvenate the agency in the course of 1 year. The second phase, further European expansion, has taken a big step forward thanks to the acquisition of STAGG & FRIENDS.

STAGG & FRIENDS - a referential agency in Germany

STAGG & FRIENDS creates and implements impactful corporate events, brand activations, learning & development programmes and live communication campaigns. With their team of over 30 experts the agency has been leading the German industry for over 2 decades, and has received 80+ international awards for their work for Volkswagen, Henkel, ada, Mercedes Benz, got2b, Porsche, Powerbar and many others. In 2020 they took first place in the official ‘German Event Creative Ranking’.

"I’m thrilled with this new chapter in our European story. With STAGG & FRIENDS we share the ambition to develop positive, value-creating and sustainable experiences that connect and inspire people and brands. In addition, the culture and values of both agencies are very close making this a very logical step. With this merger we’ll create an important added value for our talent, our agency and our clients, of course. We will now be able to serve the same clients in different European markets in the same compatible, qualitative and efficient way. Needless to say I’m looking forward to an exciting European future.” - Wouter Boits, CEO and founder of The Oval Office.

Together towards a unified European agency

Adone Kheirallah and Tim Cremer will continue to form the management team of STAGG & FRIENDS. They will be joined by Jean-Francois Molitor, CFO of The Oval Office. Adone Kheirallah also takes a seat on the Group Board of The Oval Office.

“We are excited and convinced that our merger with The Oval Office is the right step, as we had the vision of becoming more international for years. While we operate worldwide since our foundation in 2003, we create and realize more than 70 percent of our projects abroad. Now we can further broaden our reach in Europe. The Oval Office and its team is the perfect partner for us to strengthen this strategy together. That's what we're looking forward to!” - Adone Kheirallah, Managing Director & Creative Mind STAGG & FRIENDS GMBH.

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