The Oval Office creates a unique Fiber roadshow for Proximus

The Oval Office and Proximus are launching 'Fiber on the Go,' a unique roadshow that will travel through various cities in the coming months. This roadshow aims to inform residents about the benefits of the new fiber technology in an engaging way, while also surprising them with an innovative and eye-catching display.

Purple Power

The 'Fiber on the Go' van immediately catches the eye with its distinctive fiber reel on the roof, purple lights, and a giant screen in the back. The van simulates the fiber rollout and turns every stop into a spectacle.

Actor-technicians demonstrate in a humoristic way how the cables are laid from the van, and they activate the ultra-powerful fiber with the press of a button. During the tour, they regularly pause for breakdance shows, and passersby can check their eligibility for fiber on the spot.

A Bold Mission

Through this campaign, Proximus aims to make a lasting impression and inform residents that fiber, the ultra-stable and fastest internet in Belgium, will soon be available in their neighborhood. The Oval Office ensures that this message is delivered in an appealing way.

The 'Fiber on the Go' van will be visiting various cities, including Brussels (Etterbeek, Molenbeek, St-Gilles), Antwerp, Verviers, La Hulpe, Rixensart, and more.

END OF PRESS RELEASE

Press contact: sofie@theovaloffice.be