22 November 2022

Brussels, 22 November 2022 - After winning the call for tenders launched last Summer by the Centre for Cybersecurity Belgium (CCB) to develop a communication strategy and awareness campaigns, The Oval Office has created its first campaign. With the slogan "OK is not always OK!", the campaign aims to make Belgians aware of the dangerous applications infecting their smartphones and to help them better secure their mobiles in a simple way.

The campaign consists of a TV, radio, social media and online video campaign, a native content campaign and editorial collaborations with Inspecteur 42 (RTBF) and RTL. Partners can download the campaign material from the website.

Mobile malware continues to proliferate

Criminals and fraudsters are increasingly developing viruses that infect smartphones when users inadvertently download an untrusted application. Last year, for example, the Flubot virus managed to infect more than 11,000 smartphones in a few days.

OK is not always OK!

The most important way to protect yourself is to be vigilant and pay attention when you receive an email or SMS asking you to download an application. There is a good chance that you are installing a dangerous application, or even a virus, via an unsecured application shop. Therefore, only install applications through approved app stores. All the tips can be found at


Client: CCB - Centrum voor Cybersecurity België ​
Contact: Katrien Eggers
Agency: The Oval Office ​
Account: Line Reynaert, Céline De Vreese ​
Strategy: Bart De Leeuw, Marijke Dubois ​
Creation: Gino Keymeulen, Alex Skim ​
Production: DPLMT
Design: Ellen Breckpot, Zoë Lepage, Jon Troch
Photography: DPLMT
Digital: Egon Buyck
Media: The Oval Office


Olivier Trop

Managing Director

Celine Devreese

Account Manager




Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About The Oval Office

The Oval Office is a creative communication agency that puts the experience lived by people  at the core of every campaign. With a team of 100+ experts, we work from our offices in Brussels, Antwerp, Amsterdam and Paris. We mix live, digital, content, social, loyalty and media into remarkable internal and external campaigns. We work for Google, BMW, Proximus, ABVV Metaal, Nintendo, Adobe, SD Worx, Randstad, the Flemish government,, AB Inbev, Adidas, Accor, National Geographic, SNCF, La Sécurité routière, le Ministère de la Culture Français.

Visit our website:



• Mechelsesteenweg 271 b10.1 - 2018 Antwerp • Havenlaan / Avenue du port 86C b15 - 1000 Brussels • Tolstraat 199 - 1074 VJ Amsterdam • 28 Av. de St Ouen - Paris 75018

[email protected]