Belgian live communication agency The Oval Office supports President Obama to get his selfie record back

THE OVAL OFFICE - BELGIUM Office of the Press Secretary FOR IMMEDIATE RELEASE March 24,2014 At the occasion of his first visit to the EU institutions on March 26, President Obama is asking all Belgians and in particular inhabitants of Waregem, Brussels residents, people visiting the Capital of Europe or attending the event in BOZAR, and all European and Belgian Government officials and press being present at the U.S.-EU Summit to make a selfie with him. Watch attached video statement of President Obama.

Recently the Oscar selfie shared by Ellen DeGeneres became the most retweeted photograph ever, racing past a record held by President Obama, when he tweeted a picture with the comment "Four more years" at the point of his re-election in November 2012. The President wants to get this record back! To achieve this challenge he is supported by Belgian live communication agency The Oval Office.

The person who will succeed in taking a selfie with President Obama and sharing the picture with as many people as possible will be rewarded with a duo ticket form Brussels Airlines to Washington DC to visit The White House ‘live’.

The procedure to follow is simple and clear:

  1. Take a picture with President Obama on March 26 during his visit to Belgium
  2. Share the selfie by using hashtag #ObamaSelfieBelgium
  3. The selfie with the most likes or retweets on March 28th at 12:00 PM (CET) wins a return flight ticket Brussels-Washington DC

This live experience was created and brought to you by live communication agency The Oval Office ( with the support of Brussels Airlines ( at the occasion of the President Obama’s visit to Belgium on March 26.  The rules of the competition are available on


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About The Oval Office

About The Oval Office

Based on the conviction that ‘brands’ and ‘people’ inspire each other, The Oval Office creates integrated campaigns that offer a smart mix between live (events and brand activation) and communication (on and offline). With only one goal: ‘making people experience brands’. In 2012, the agency introduced the concept of Live Communication in the Belgian market, thereby subscribing to the (international) vision that places brand experience at the heart of the communication strategy. The Oval Office has branches in Antwerp, Brussels, Ghent and Amsterdam and employs a total of 65 staff, experts in corporate & marketing events, digital marketing, brand activation, communication, content marketing and PR. The Oval Office works for a host of reputed organisations and brands including AB Inbev, Adobe, Actiris, Adecco, BMW, Bruxelles Mobilité, bpost bank, Google, Jobat Media, the Chancellery of the Prime Minister, Lineas, Nintendo, Proximus, PSA, Randstad, Ricola, SD Worx, the City of Ghent, the City of Antwerp, UGent, Unicef, VITO and the Flemish Government. The Oval Office is a member of ACC Belgium and founder-shareholder of 27Names, Europe’s live communication agency. More details on

The Oval Office
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