Level up: unlocking employee engagement and pride will boost your organization

Having and keeping the best people at your company isn’t a walk around the park nowadays. Talent scarcity is becoming a bigger challenge for companies trying to attract and retain the right employees for their organization. At the same time, change within companies is exponential. New technologies ask for new skill sets and knowledge. 

Employees that already work within an organization need to be more agile than ever, adapting to new situations quicker than Max Verstappen in a race car. Simultaneously business strategies are rapidly changing in a highly (global) competitive environment, old business models are being challenged by start and scale ups and pricing is under pressure by countries that can produce cheaper. 

Well, that paints quite a daunting picture perhaps. Sorry. That’s not the intention. It is, however, ​ a reality many companies are facing. One of the key pillars of success in this ever evolving landscape is having the right people for the right job. Making them part of this change journey and even making them change enthusiasts. Enabling them to push forward and for some even lead the change that is needed.

Knowing what drives employees, is your key to success.

Yes, that sounds great. But how? Well, if there is one key insight…it all starts with them. Understanding what truly drives them. Generations have different expectations and needs that will make them thrive. You could say, being more empathic as a company will get you far, as this is really a people matter… Sounds logically. But not easy to do. 

Yes of course, having a good salary and benefit packages helps. But more importantly is to: 

1. Truly empower employees in their personal development, making sure they can make the most of themselves in your organization. 

2. Create a sense of belonging, as they feel it is important to share the same important values with the brand they work for. ​ And they want to be able to bring their whole selves to work. 

3. They need to feel close to what is happening in your organization. Knowing what drives the organization, where the organization is heading to, so they can contribute and create real impact. (source: Randstad work monitor)
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At The Oval Office we help brands to create these valuable employee experiences. Our unique empathy based strategic framework helps building and activating an employer brand that is relevant, attractive and differentiating. With creative campaigns we engage and empower employees during times of change offering creative and inspiring content from videos, to gamification or team activations. And by creating brand experiences like (online) company events, town halls, roadshows or even a kick ass party… We make them feel that sense of belonging and pride. By doing so, your organization can attract and retain the talent you need more effectively to drive their business forward. ​