Belgian and Dutch colleagues of The Oval Office team up for the first-ever Super Smash Bros. Ultimate European Smash Ball Team Cup 2019 finals

On May 4th and 5th, Nintendo of Europe pitted eleven of the best Super Smash Bros. Ultimate teams against each other to compete for the title of European Smash Ball Team Cup 2019 champion. In a real team effort, both the Belgian and Dutch division of The Oval Office supported Nintendo of Europe in organizing the live experience at Amsterdam’s Beurs van Berlage.

Germany takes home the victory

Over the past few months, Nintendo of Europe organized national qualifiers all across the continent. During the thrilling finale, Team Ehre Germany eventually gained the upper hand, taking home the European title as well as a ticket for the World Championships which will be held on June 8th in Los Angeles.  

The ultimate gaming experience

For the occasion, the Dutch and Belgian colleagues of The Oval Office joined forces and transformed Amsterdam’s Beurs van Berlage into a spectacular gaming arena. The international team took care of the overall organization, location, catering, registrations and on-site branding.

Throughout the whole weekend, Nintendo of Europe welcomed some 700 gaming lovers to witness the finals. Upon arrival, they were all treated with a goodie bag containing a branded hat, t-shirt and cheering sticks. There was also a photo booth in order for attendees to take home a fun reminder of their live Nintendo experience.

Livestream with casters

Given the international interest, Nintendo of Europe employed a specialized partner to livestream the tournament in multiple languages on Twitch and YouTube. International casters commented on the players' every move, bringing the excitement into the living rooms of more than 150K viewers from all over the world.

A longstanding collaboration

The organization of the European Smash Ball Team Cup finals represents another chapter in the collaboration between Nintendo and The Oval Office, which has been going on for quite some years now.

About The Oval Office

About The Oval Office

Based on the conviction that ‘brands’ and ‘people’ inspire each other, The Oval Office creates integrated campaigns that offer a smart mix between live (events and brand activation) and communication (on and offline). With only one goal: ‘making people experience brands’. In 2012, the agency introduced the concept of Live Communication in the Belgian market, thereby subscribing to the (international) vision that places brand experience at the heart of the communication strategy. The Oval Office has branches in Antwerp, Brussels, Ghent and Amsterdam and employs a total of 65 staff, experts in corporate & marketing events, digital marketing, brand activation, communication, content marketing and PR. The Oval Office works for a host of reputed organisations and brands including AB Inbev, Adobe, Actiris, Adecco, BMW, Bruxelles Mobilité, bpost bank, Google, Jobat Media, the Chancellery of the Prime Minister, Lineas, Nintendo, Proximus, PSA, Randstad, Ricola, SD Worx, the City of Ghent, the City of Antwerp, UGent, Unicef, VITO and the Flemish Government. The Oval Office is a member of ACC Belgium and founder-shareholder of 27Names, Europe’s live communication agency. More details on

The Oval Office
Mechelsesteenweg 271 b10.1 - 2018 Antwerpen
Ferdinand Lousbergskaai 105 - 9000 Gent
Havenlaan · Avenue du port 86C b15
1000 Brussels
John M. Keynesplein 12​-​46, G4 - 1066 EP Amsterdam