Belgian and Dutch colleagues of The Oval Office team up for the first-ever Super Smash Bros. Ultimate European Smash Ball Team Cup 2019 finals

On May 4th and 5th, Nintendo of Europe pitted eleven of the best Super Smash Bros. Ultimate teams against each other to compete for the title of European Smash Ball Team Cup 2019 champion. In a real team effort, both the Belgian and Dutch division of The Oval Office supported Nintendo of Europe in organizing the live experience at Amsterdam’s Beurs van Berlage.

Germany takes home the victory

Over the past few months, Nintendo of Europe organized national qualifiers all across the continent. During the thrilling finale, Team Ehre Germany eventually gained the upper hand, taking home the European title as well as a ticket for the World Championships which will be held on June 8th in Los Angeles.  

The ultimate gaming experience

For the occasion, the Dutch and Belgian colleagues of The Oval Office joined forces and transformed Amsterdam’s Beurs van Berlage into a spectacular gaming arena. The international team took care of the overall organization, location, catering, registrations and on-site branding.

Throughout the whole weekend, Nintendo of Europe welcomed some 700 gaming lovers to witness the finals. Upon arrival, they were all treated with a goodie bag containing a branded hat, t-shirt and cheering sticks. There was also a photo booth in order for attendees to take home a fun reminder of their live Nintendo experience.

Livestream with casters

Given the international interest, Nintendo of Europe employed a specialized partner to livestream the tournament in multiple languages on Twitch and YouTube. International casters commented on the players' every move, bringing the excitement into the living rooms of more than 150K viewers from all over the world.

A longstanding collaboration

The organization of the European Smash Ball Team Cup finals represents another chapter in the collaboration between Nintendo and The Oval Office, which has been going on for quite some years now.

About The Oval Office

The Oval Office is a creative communication agency that puts the experience lived by people  at the core of every campaign. With a team of 80 experts, we work from our offices in Brussels, Antwerp, Amsterdam and Paris. We mix live, digital, content, social, loyalty and media into remarkable internal and external campaigns. We work for Google, BMW, Proximus, ABVV Metaal, Nintendo, Adobe, SD Worx, Randstad, the Flemish government,, AB Inbev, Adidas, Accor, National Geographic, SNCF, La Sécurité routière, le Ministère de la Culture Français.

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